Build a pricing table with compare feature in Elementor

A pricing page should help visitors choose, not make them decode three separate sales pages. Elementor provides a flexible visual layout, while a compare-feature plugin adds controls for placing plans side by side and checking which inclusions match.

For Australian customers, clarity matters because advertised prices often need to show AUD and whether the 10% GST is included. A page for a Melbourne agency or a Sydney retailer should also explain billing periods, extras and plan differences without relying on US-style dollar-first pricing.

The workflow is to choose a stable theme, install a compatible WordPress plugin, build the table with consistent rows, and test the comparison on desktop and mobile. Each step affects how reliably visitors can compare like-for-like plans.

Define the comparison structure

Start by deciding which plans visitors can compare and what the table must reveal. A typical setup includes Starter, Growth and Scale options, with a monthly or annual billing toggle. Define the shared feature categories first, such as support, storage, integrations and usage limits.

Each row should contain one measurable item. Avoid vague labels such as “premium support” when you can specify response times, channels or coverage hours. Australian buyers tend to appreciate plain-spoken descriptions such as “no hidden fees,” provided the page then reflects that promise accurately.

Choose a compatible theme

Browse curated Elementor-compatible themes and prioritise themes with a maintained Elementor template system, responsive containers and reliable page-building controls. The demo should show how pricing columns behave at desktop, tablet and mobile widths rather than only displaying a polished desktop layout.

Theme updates can alter container widths, spacing or widget behaviour. Before committing, check recent reviews, update history and compatibility with the Elementor version you plan to use. A theme with a dedicated pricing page or flexible Pro layout will usually make the comparison easier to maintain.

Install and connect the plugin

Install Elementor, create the pricing page and then add a third-party Compare Feature plugin that supports your chosen theme. A directory of WordPress plugins can help you compare developer support, documentation, release dates and feature coverage.

Plugin naming and setup vary between developers. Some add a new pricing comparison widget, while others introduce controls inside an existing pricing table. Follow the plugin’s documentation and confirm that it supports your current Elementor version before changing site-wide settings.

Create the comparison style during setup, including the selected-plan area, highlight colour, reset control and mobile presentation. Keep these options separate from global button colours so a future pricing-table update does not unexpectedly change navigation or forms elsewhere on the site.

Build the pricing table

Add a heading, short supporting text and the pricing table widget to a dedicated Elementor container. Give each plan a name, price, short description, feature list and clear call-to-action button. If annual pricing saves money, display both billing periods and explain when the customer is billed.

Use identical feature labels and a consistent order across every column. The plugin can synchronise checkbox selections and highlight differences, but it cannot compensate for mismatched information. Make sure comparable items occupy the same row and that unavailable options remain visible with a clear explanation.

Save the table as a template if you offer similar services for different campaigns, industries or Australian cities. A template can speed up local landing pages while preserving the same comparison structure, pricing rules and accessibility settings.

Test the comparison experience

An interactive pricing demo can help you evaluate how selected plans, highlighting and reset controls behave before committing to a design. Test the real page on an iPhone, Android device and tablet, because Australian customers often move between devices while researching a purchase.

Check that visitors can select two or three plans, identify the differences and return to the original view without reloading the page. Buttons should retain visible focus states, and the comparison should not create horizontal scrolling. Also verify that pricing and plan data remain correct after saving the page or changing the Elementor breakpoint.

Make pricing clear for Australia

Use Australian English, AUD and GST-inclusive figures where GST applies. State the billing frequency beside each amount, identify introductory pricing and explain any renewal charge. Local context can also include a .com.au domain, Australian support hours and references to service coverage in Melbourne, Sydney or other regional markets.

Before publishing:

At launch:

The finished page should separate price, billing details and feature availability so visitors can verify what they will pay. If it uses a plugin, confirm that the comparison display inherits responsive widths, readable contrast and clear selected states rather than introducing a separate visual style.

Publish and maintain the page

Launch the pricing page on a staging site first, then check it against the live theme, navigation and checkout flow. Test every call-to-action with the correct plan, billing period and currency attached. This is particularly important when annual and monthly totals are generated through dynamic fields or a pricing plugin.

Track which plans visitors select, how many features they compare and whether they proceed to checkout. These signals can reveal confusing labels or an overly complicated table. Avoid collecting names or email addresses solely to enable comparison unless the business clearly explains why that information is needed.

Schedule regular checks after Elementor, theme or plugin updates. Reconfirm GST wording, pricing amounts and mobile behaviour, especially when promotional periods end. The practical takeaway is a pricing table that lets Australian customers compare like-for-like plans, verify GST-inclusive AUD pricing and choose confidently.